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Seven Tips for Creating a Mobile-Aware Marketing Culture
Written by Joe Wozny   

  As featured in: Marketing-Profs

Can your company afford to ignore the rapidly expanding mobile marketplace? A recent poll from the Mobile Marketing Association (see Figure 1) confirms that disregarding the mobile market is a mistake that business owners and marketers want to avoid ...

 
6 Ways to Use Name Reservation to Position Your Brand Online
Written by Joe Wozny   

As featured in: Under30CEO
In the brick-and-mortar world, individuals and companies are investing a lot of time and money generating the best name and brand for their businesses. In the online world, it’s just as important to reserve a name for your ...

 
Identity Management - Who Are You on the Internet
Written by Joe Wozny   
As featured inB2C 

In the brick-and-mortar world, a lot of time and money is invested in generating the best name and brand. In the online world, it’s just as important to reserve a name for your product, brand and/or business.

 
Daily Deals – The Social Couponing Phenomenon
Written by Joe Wozny   

As Featured in B2C

Currently a popular form of paid online advertising is deals of the day, sometimes known as social couponing. Daily deal services feature discounted gift certificates usable

 
Understanding How Organizations Can Measure Digital Success
Written by Joe Wozny   
As featured in: TanveerNaseer

Success comes in many forms . . . including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. ...

 
Creating a Successful Online Strategy
Written by Joe Wozny   
As featured in: SmartBlogonLeadership

The Five-Step digitalroadmap Process - Martin Zwilling recently noted in a Forbes review of The Digital Dollar that “The route to success is not a random walk.”  (Forbes, 2012).  He further notes that “From a strategic perspective, all the above should start with an overall digital roadmap, where ...

 
Seven Important Considerations for Online Operations Management
Written by Joe Wozny   

As Featured in TSMM

A partner in my company, Concentric, recently dropped by her favourite Italian restaurant to pick up a take out order. She was chatting with...
 
5 Steps to Choosing an Advertising Solution for your Business
Written by Joe Wozny   

As Featured in Business 2 Community Website  Under30CEO  

Choosing the best advertising solution for your company involves many factors, not the least of which are a) your level of experience with configuring and managing an advertising campaign, and ... 

 
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