Site Guide digital resources


Google Announcement Forces Mobile Adoption?

As featured in: DigitalDollars&Sense Web 

Can your company afford to ignore the rapidly expanding mobile marketplace? In short, no ... To quote Google, businesses 'best friend' for being found online, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source; SMTD February 26th 2015)

Paid Advertising Comes in Many Shapes and Sizes

As featured in: DigitalDollars&Sense Web 

Online paid advertising opportunities come in a variety of forms. For easier management, transparency and communications, most reputable organizations selling paid advertising have standard offers. As seen in 2014, these offers continue to evolve, keeping pace with opportunities presented by consumer and business trends. For example, more use of mobile smart phones creates more mobile advertising opportunities. More bandwidth supporting video streaming creates more opportunity for video ads.

2014 - A Year of Online Integration & Business

  As featured in: DigitalDollars&Sense Web

Many of the online opportunities for 2014 are at your doorstep. What's required to recognize them, in my opinion, is strong senior leadership who supports implementing a "foundational" online approach....

Your Digital Identity and Google+

  As featured in: DigitalDollars&Sense Web

The impact that Google+ has on "visibility of you, your business and your products" is only going to increase and your use of Google+ could be a deciding factor on what content gets ranked in Google....

Embracing Risk and Cyber Security

As featured in: DigitalDollars&Sense Web 

It’s interesting to read that the Gartner Group has added risk based security and self protection to their Top 10 Strategic Technology trends for 2015, just at the time we were creating this article.

The Click as a Performance Metric

As featured in: DigitalDollars&Sense Web

One of the primary advantages "digital" promises over traditional media is the ability to directly attribute the value online channels provide to your business (performance metrics). This was an attractive advantage/benefit over television or print, where a deep level of attribution is still challenging, despite big steps in the right direction.

Seven Tips for Creating a Mobile-Aware Marketing Culture

  As featured in: Marketing-Profs

Can your company afford to ignore the rapidly expanding mobile marketplace? A recent poll from the Mobile Marketing Association (see Figure 1) confirms that disregarding the mobile market is a mistake that business owners and marketers want to avoid ...

Understanding How Organizations Can Measure Digital Success
As featured in: TanveerNaseer

Success comes in many forms . . . including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. ...


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