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Finding New Customers Through Social Media

As featured in: DigitalDollars&Sense Web DigitalDollarsSense Summer2015Cover Concentric

One of the biggest reasons business is involved and/or interested in social media marketing is to find new customers for their products or services. Social customer service is important, but without finding customers in the first place, a business would have no one to serve.

 
Embracing Risk and Cyber Security

As featured in: DigitalDollars&Sense Web 

It’s interesting to read that the Gartner Group has added risk based security and self protection to their Top 10 Strategic Technology trends for 2015, just at the time we were creating this article.

 
Customer Centric Digital Merchandising

As featured in: DigitalDollars&Sense Web DigitalDollarsSense Summer2015Cover Concentric

We often think of merchandising as an item that only retailers must keep in mind. However as organizations of all sizes have become more focused of growing the number of repeat visits on every web page, merchandising takes on a whole new meaning

 
The Click as a Performance Metric

As featured in: DigitalDollars&Sense Web

One of the primary advantages "digital" promises over traditional media is the ability to directly attribute the value online channels provide to your business (performance metrics). This was an attractive advantage/benefit over television or print, where a deep level of attribution is still challenging, despite big steps in the right direction.

 
Google Announcement Forces Mobile Adoption?

As featured in: DigitalDollars&Sense Web 

Can your company afford to ignore the rapidly expanding mobile marketplace? In short, no ... To quote Google, businesses 'best friend' for being found online, "Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices." (Source; SMTD February 26th 2015)

 
Building an Authority Brand - Associating with Success

As featured in: DigitalDollars&Sense Web 

An authority brand on the Internet is a brand and domain name that dominates non-paid organic and social search return listings pages for a particular subject category. Authority brands usually possess the following characteristics:

 
Paid Advertising Comes in Many Shapes and Sizes

As featured in: DigitalDollars&Sense Web 

Online paid advertising opportunities come in a variety of forms. For easier management, transparency and communications, most reputable organizations selling paid advertising have standard offers. As seen in 2014, these offers continue to evolve, keeping pace with opportunities presented by consumer and business trends. For example, more use of mobile smart phones creates more mobile advertising opportunities. More bandwidth supporting video streaming creates more opportunity for video ads.

 
2014 - A Year of Online Integration & Business

  As featured in: DigitalDollars&Sense Web

Many of the online opportunities for 2014 are at your doorstep. What's required to recognize them, in my opinion, is strong senior leadership who supports implementing a "foundational" online approach....

 
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