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2014 - A Year of Online Integration & Business

  As featured in: DigitalDollars&Sense Web

Many of the online opportunities for 2014 are at your doorstep. What's required to recognize them, in my opinion, is strong senior leadership who supports implementing a "foundational" online approach....

 
Your Digital Identity and Google+

  As featured in: DigitalDollars&Sense Web

The impact that Google+ has on "visibility of you, your business and your products" is only going to increase and your use of Google+ could be a deciding factor on what content gets ranked in Google....

 
6 Ways to Use Name Reservation to Position Your Brand Online

As featured in: Under30CEO
In the brick-and-mortar world, individuals and companies are investing a lot of time and money generating the best name and brand for their businesses. In the online world, it’s just as important to reserve a name for your ...

 
Identity Management - Who Are You on the Internet
As featured inB2C 

In the brick-and-mortar world, a lot of time and money is invested in generating the best name and brand. In the online world, it’s just as important to reserve a name for your product, brand and/or business.

 
Seven Tips for Creating a Mobile-Aware Marketing Culture

  As featured in: Marketing-Profs

Can your company afford to ignore the rapidly expanding mobile marketplace? A recent poll from the Mobile Marketing Association (see Figure 1) confirms that disregarding the mobile market is a mistake that business owners and marketers want to avoid ...

 
Understanding How Organizations Can Measure Digital Success
As featured in: TanveerNaseer

Success comes in many forms . . . including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. ...

 
Creating a Successful Online Strategy
As featured in: SmartBlogonLeadership

The Five-Step digitalroadmap Process - Martin Zwilling recently noted in a Forbes review of The Digital Dollar that “The route to success is not a random walk.”  (Forbes, 2012).  He further notes that “From a strategic perspective, all the above should start with an overall digital roadmap, where ...

 
Seven Important Considerations for Online Operations Management

As Featured in TSMM

A partner in my company, Concentric, recently dropped by her favourite Italian restaurant to pick up a take out order. She was chatting with...
 
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