Ad Servers - An ad server is a computer that is configured with specialized software which places graphic and text based Internet advertisements on specifically configured web pages configured for any type of Internet format (social, mobile, search, etc). The software control is comprised of multiple functioning components including ad code, trafficking configurations (slots), orders and analytics. Based on this software, ad servers perform various tasks such as counting the number of impressions/clicks for an ad on a specific website, serving multiple ads to a webpage in specific orders and activity report generation.
Advertising Network - An Internet based network, comprised of multiple webpages, social media pages or websites that allow businesses to post targeted text, display or rich media ads within the content of the pages, for a fee. Advertising networks often provide tools for ad management and reporting. Ad pricing programs can vary. For example, advertising fees, paid by the advertiser, can be cost per click (CPC), cost per thousand ads served (CPM) and/or a fixed fee (sponsorship) based.
Alterian - This is one tool that offers tons of information and data so you can discover what people think of your brand in different countries, from different demographics, in different languages, etc. In other words. Great for understanding your online reputation.
AlterEgo- Adds an extra layer of security to your web app to thwart phishing attacks and breaches caused by insecure passwords.It generates temporary auth codes only accessible on users' mobile devices and makes them required for entry.
Analytics - Analytics are statistical and tracking tools that can be used to monitor activity on most Internet channels, including websites, email programs or social media configurations. They are comprised of a number of tracking statistics that can be used to help shape a company's activities and digitalroadmap strategies. Analytics can measure items such as the most popular content, the demographic viewing this content generates and what viewers did after visiting the content.
Art Direction - Art direction holds ultimate responsibility for the visual communication elements of digital initiatives. Media arts graphic design is a core competency within this discipline.
Authority Brand - An Authority Brand on the Internet is a brand and domain name which dominates non-paid organic and social search return listings pages for a particular subject category.
Backlinking - includes placing links in blog comments, social media sites and other forms of content such as directories. This is an important activity that helps visitors find your website.
Blacklist – a control system that denies access to an individual or group of users, programs, or Internet and social media addresses, or the use of such a system to block such access.
Blog - A blog is a web page or site containing the contributors own experiences, observations, opinions, etc., which may have links to other Web sites.
Bounceback - Bounce back refers to emails that are returned as not delivered because the email address is no longer in use, or were unavailable at the time the email was sent.
BrandsEye - This tool offers all of the basics of reputation management, but also offers competitive analysis and works great if you want several people in your office to work with the tool.
Brandwatch - This is one of the most popular tools to manage an online reputation. It works best for social media management and helps monitor certain keywords on these social sites.
Brick and Mortar Business - The term brick-and-mortar is most often used when discussing traditional businesses in relation to a business who soley exists on the Internet or a business that does not integrate their online business with their traditional business.
Brochure Ware Website - Also often known as a Corporate website, Brochure Ware websites have no commerce components associated with them. Their purpose is to present company or subject matter information in a professional manner, create visibility on the Internet, and allow a visitor to contact the site owner.
Browser Address Bar - The browser address bar is the location at the top of an open browser window, when a user resource locator is entered, in order to direct the browser window to a location on the world wide web.
Buffer - A social business automation tool that helps to ensure you have enough content spreading throughout Twitter. You have to fill in the buffer queue with links, pictures, comments, quotes and set the time in which you want your content to get a share in Twitter, Facebook or both at the same time.
Cannonical Tags - tags designed to minimize crawl errors and the indexing of duplicate content in a website that has been adopted by many search engines. Cannonical tags can assist with improving search engine rankings.
Circles - The community groups that can be built by users on Google+. Circles offer features such as filtering what you share and what people are sharing and provide notifications when important people who are in your circle make a post.
Commerce Site - A Commerce site is often electronic catalogue driven. Simple pages of information about the company providing the site can be found within the configuration. However, the main purpose of the site is to sell and complete transactions online (display items for sale, reviews, customer comments, and so on).
Connections: A terms commonly used on Linked in to signify an individual who you share your profile and business information with. For example, your LinkedIn connections can view your 'full' profile instead of only a 'public' profile, send you a message in private and view your updates made within LinkedIn tools.
Consumer Facing Internet Presence - The portion of a website which is visible to the general public or to private or registered members.
See also: Consumer Facing Internet Technologies
Consumer Facing Internet Technologies - Web, social and mobile technologies that power the portion of a website which is visible to the general public or to private or registered members.
See also: Consumer Facing Internet Presence
Content - For a website, social media channel, advertisement or mobile offering, content can be described as textual, visual or aural information that is encountered as part of the user experience. It may include, among other things, text, images, sounds, videos and animations.
Content Plans - Content plans co-ordinate content, marketing and business resources around a forecasted schedule. They form a reference document for project tracking and they create dialogue within an organization regarding what information will be presented to the public and target audience on an Internet of Social Media product.
Copy Deck - The Copy Deck, also known as a Content Deck, contains all content (example: text, images, video) that will constitute a product. Copy decks are used when creating many types of products including websites, a brochure, an email marketing program.
CPC (Cost Per Click) & PPC (Pay Per Click) - Cost Per Click (CPC) and Pay Per click (PPC) are Internet advertising terms that are sometimes used interchangeably. When used as distinct terms, PPC indicates payment based on click-throughs, while CPC indicates measurement of cost on a per click basis for media purchases not based on click-throughs.
Copywriting - The Copywriter has ultimate responsibility for the verbal or textual content, of an Internet product, service or advertisement. Copywriters are similar to technical writers and the careers may overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes content to sell a car, while a technical writer writes the operator's manual explaining how to use it.
Click Fraud - Click fraud is a type of internet crime that occurs in pay-per-click online advertising. It happens when a person, automated script, or computer program imitates a legitimate user of a web browser that is clicking on an ad for the purpose of generating a charge-per-click without having actual interest in the target of the ad's link. Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.
Creative Direction- A critical part of marketing and advertising campaigns is determining a champion theme that sets the tone for individual advertisements and other forms of marketing communications. This is the responsibility of the Creative Director or one responsible for Creative Direction. The campaign theme is the central message communicated in promotional activities. Campaign themes are usually developed with the intention of being used for a substantial period of time. All too often they are short lived due to market conditions, competition in the marketplace, campaign ineffectiveness, and marketing mix.
Crawlers - are search engine software programs that include sophisticated scheduling algorithms to decide when to visit and revisit a particular page.