5 Elements of a Great Online Retail Experience
- By Joe Wozny
- •
- 16 Nov, 2018
digitalroadmap® Digital Transformation Strategies
Is there still hope for retailers completing with the new giants of retail like Amazon and Alibaba? There is hope according to Doug Stephens in his 2018 High Point Market keynote as retailers rethink of their stores as a place to distribute true customer experiences.
What key elements that make up a true customer experience and a great retail experience in the digital age include:
- Build stories about the products you sell. Attaching the stories to products becomes a unique selling proposition.
- Use unique labelling and lexicon to bring a fresh feel to products and services (example: grande vs large).
- Personalize the experience to help create a shopping experience unique to each customer.
- Surprise your audience by bringing something unexpected into an online store to both catch attention and create loyalty.
- Supply a steady stream of campaigns and keep them fresh so every visit is an awesome experience
Bottom Line: The goal of retailers today should include securing a place in the hearts and minds of consumer.s As an online retailer there is a strong need to innovate, like never before and those who launch a creative idea first see 30% higher revenue growth than those who follow in their footsteps.
Joe Wozny is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and at joe's author site of joewozny.com
This article is from the Fall/Winter Edition of Digital Dollars and Sense. Click here to view the complete edition (it will open as an ebook or PDF)
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