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  • Finding New Customers Through Social Media

    As featured in: DigitalDollars&Sense Web DigitalDollarsSense Summer2015Cover Concentric

    One of the biggest reasons business is involved and/or interested in social media marketing is to find new customers for their products or services. Social customer service is important, but without finding customers in the first place, a business would have no one to serve.

  • Customer Centric Digital Merchandising

    As featured in: DigitalDollars&Sense Web DigitalDollarsSense Summer2015Cover Concentric

    We often think of merchandising as an item that only retailers must keep in mind. However as organizations of all sizes have become more focused of growing the number of repeat visits on every web page, merchandising takes on a whole new meaning

Digital Resources

  • How to Spend Your Digital Dollars

    As interviewed by Sarah Max and published in Time's Business and Money Section, Joe discusses the importance of mapping out a strategy, rather than taking a "ready, aim, fire approach" to building a web presence.
  • digitalroadmap Examples

    A digital roadmap is a term used to define an online strategy or a component of an online strategy. Digital Roadmaps always include a one page visual summary of online strategy plans. Click here for visual digital roadmap examples.
  • Website Checklist & Review

    From The Digital Dollar - Assessing Your Current Website Web Pages are important investments and integral to your business. A Website Review is an critical component of ongoing online optimization to ensure you get the most value for the digital dollars you spend.  Evaluate your web pages, social channels, mobile channels or site with this checklist. Contact Us for more details on process and methodolgies.  
 
 

In the SpotLight

  • Forbes Review of The Digital Dollar Book

    ... "In a recent book by business technologies guru Joe Wozny, “The Digital Dollar: Sustainable Strategies for Online Success,” I found a good summary of the top strategies, with some practical advice on how to implement them ..." 
  • Digital Dollars and Sense Journal

    Digital Doll$rs and Sense is dedicated to online distinctive insights, news, trends, and online business integration. Each edition is packed with informative content, dedicated to sharing important activities and topics ... Visit the Digital Resources section for more info. 

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