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Your online strategies need to perform and evolve as your business evolves
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Seven Tips for Creating a Mobile-Aware Marketing Culture
As featured in:
Can your company afford to ignore the rapidly expanding mobile marketplace? A recent poll from the Mobile Marketing Association (see Figure 1) confirms that disregarding the mobile market is a mistake that business owners and marketers want to avoid ...
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Understanding How Organizations Can Measure Digital Success
As featured in:
Success comes in many forms . . . including digital marketing success. The digital marketing promise has always included the ability to measure the impact of your online marketing dollars. ...
Digital Resources
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How to Spend Your Digital Dollars
As interviewed by Sarah Max and published in Time's Business and Money Section, Joe discusses the importance of mapping out a strategy, rather than taking a "ready, aim, fire approach" to building a web presence. -
digitalroadmap Examples
A digital roadmap is a term used to define an online strategy or a component of an online strategy. Digital Roadmaps always include a one page visual summary of online strategy plans. Click here for visual digital roadmap examples. -
Website Checklist
From The Digital Dollar - Assessing Your Current Website It is important to understand the shape, size, and performance of Websites before assessing them. This Website Proven Practices Checklist, is provided to help you start such an assessment, for planning a new Website, or evaluating suppliers' proposals for building your next site.
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A quarterly perspective on Internet and Social Media strategies for success
In the SpotLight
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Forbes Review of The Digital Dollar Book
... "In a recent book by business technologies guru Joe Wozny, “The Digital Dollar: Sustainable Strategies for Online Success,” I found a good summary of the top strategies, with some practical advice on how to implement them ..." -
Concentric in the Community
Concentric believes in supporting the exchange of information at the digital grass roots level. Visit the Lions Bay Community News - web, mobile, twitter, magazine - for a terrific example of citizen journalism and delivery systems at work ...
By A Web Design
You know how far your dollar goes. How far does it go on the
Internet and in Social Media?
The Digital Dollar
Sustainable Strategies for Online Success
Publisher: Fairwinds Press - Released Fall 2012
Your prospects, customers, employees and suppliers are expecting great things from you online. How do you plan to deliver?This realistic and informative book is possibly the only practical guide in the market place dedicated and designed to help you create and execute a profitable and measurable online business strategy. It discusses topics such as online strategy, mobile web, social media, blogging, search, email and online marketing. It introduces you to questions to ask about your goals, gives real world answers, and helps you design a customized strategy (digitalroadmap) for your company and your needs.
Don't miss out on staying on top of your own industry and your own game.
Written for entrepreneurs, small and medium business owners, government, not-for profits, leaders and executives who want to ensure they have a clear, solid Online foundation and framework
