"Marketers might learn that a truly effective ad is one that makes me want to buy the product – and not just read another ad." (Are QR codes the wave of the future, or just really annoying? Ivor Tossel, Globe & Mail, August 2011). Ivor Tossel provides his insights into QR codes and interactive advertising in this article.
Urban myth leads many to believe that Online, Internet and Social Media success stories are created by happenstance. Common sense, however, suggests that success using Online is created through good planning and hard work.
A quarterly perspective on Internet and Social Media strategies for success
By A Web Design