Blog Post

Ad Tech and Development

  • By Concentric Team
  • •
  • 09 Dec, 2021

Creating Experiences that Differentiate Your Brand

Ad Tech Updates | Digital Dollars & Sense | Concentric Team

Change to Ad Reach Data

Ad Tech Updates - Change to Ad Reach Data | Digital Dollars & Sense | Concentric

The Social Network has announced that it will begin counting people who’ve not connected their Facebook and Instagram accountsas separate entities

Top Performing Banner Ad Sizes

Ad Tech Updates - Top Performing Ad Placements | Digital Dollars & Sense | Concentric

More about most common ad sizes that generate the most amount of impressions, clicks and sales together with stats about top performing sizes.

Third Party Cookie Delays

Ad Tech Updates - Third Party Cookie Delays | Digital Dollars & Sense | Concentric

Google is pushing back its timeline to deprecate third-party tracking cookies, giving more time to iron out plans for more targeted ads.

IndexNow Release

Ad Tech Updates - IndexNow Release | Digital Dollars & Sense | Concentric

IndexNow is a new open protocol that can notify search engines immediately about content changes in a site. It’s a great initiative designed to keep the internet fresh and up to date.

Facial Recognition Shut Down

Ad Tech Updates - Facial Recognition Shut Down | Digital Dollars & Sense | Concentric

Facebook announces the gradual elimination of its decade-old facial recognition technology. 

Remove Your Image

Ad Tech Updates - Remove Your Image | Digital Dollars & Sense | Concentric

In a bid to “give young people more control over their digital footprint and where their images can be found on Search”, minors, their parents or legal guardians can now request Google to remove their image from search results.

Establishing Consumer Trust

By Joe Wozny • December 9, 2021
A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.

Google's Infinite Scroll

By Alex Wozny • December 9, 2021
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.

Changing Consumer Behaviour Trends

By Joe Wozny • December 9, 2021
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.

Grammar & Your Digital Reputation

By Cheryl Kenny • December 9, 2021
Many people say their perception of a company changes when they notice that there are grammar mistakes on their digital products, according to recent research from Tidio.

digitalroadmap® Collaboration

By Joe Wozny • May 14, 2021
Finding Collaboration in digitalroadmap® strategies that create value and revenue for your business

Why You Want Short Video Ads

By Joe Wozny • May 14, 2021
Video advertising adoption continues to grow. Shorter video ads now perform on par with long promotions in terms of effectiveness for brand lift and purchase intent. Short video services have driven this change together with consumer trust and preference in video.

Know Your 9 Types of Keywords

By Alex Wozny • May 13, 2021
Learn about categories of keywords, the types of intent and conversion volumes you can expect, as well as suggestions of where/how to use the keywords.

Content Marketing & Page Experience 

By Cheryl Kenny • May 13, 2021
Google’s new page experience ranking factor can be the tiebreaker between sites with similar reputable content. It’s also a ranking factor that can allow “small” sites to compete against larger brands.

Effective Retail Marketing

By Joe Wozny • May 13, 2021
Learn about the “ins and outs” of Google Shopping and Merchant Accounts. Understand about the ROI opportunity for your business and the foundation you need to achieve it.

Digital Transformation

By Joe Wozny • December 8, 2020
Learn about the biggest challenge facing DT efforts plus lessons learned and considerations to understand from DT initiatives. Read More.
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