7 Current SEO Trends to Watch
- By Alex Wozny
- •
- 17 May, 2017
From Google’s reliance on artificial intelligence to the much-awaited Google Penguin, the SEO landscape has seen a lot of developments. Our perspective of the top trends and shifts include:
1. Schema Markup that allows search engines to understand the website, is more important than ever. See more on Schema here.
2. Google has been experimenting with making the snippet width longer. This would allow for longer site descriptions for search users.
3. Sites adopting Accelerated Mobile Pages (AMP) to improve performance of the mobile web will be favoured in a carousel of local results and identified with a small “lightening bolt” icon.
4. Content Density, as a measurement of the actual value of content on a page in terms of “per word value” will gain more traction. This favours less dense sites which do not force people to read the entire page(s) to understand a topic.
5. Personal branding will gain more traction, as social media sites continue to refine their algorithm to favour personal posts and brand authority over posts created by business pages.
6. User experience (dwell time) optimization could become critical to rank.
7. Voice search is on the rise. These queries will drive more Rich Answer results. Consider how your pages can be formatted to include rich answers in your content.
