Building Long Term Organic Visits

This article provide a number takeaways to consider for your SEO strategy. The goal is to build a solid baseline of authority and trust with your website, providing definitive content/answers for the questions your intended audience is asking, beginning with targeting low value content and then competing for higher-value terms once your content authority is established. This requires an investment in building quality content and matching link acquisition strategies to the stages of your growth. Keep in mind that as website traffic grows, expectations and goals will also grow. 

The Right Opportunities

On your website, review locations where you can build a better landing page - something that searchers would prefer. Use search engine results that have poor/bad exact-match domains, a lack of big name brands, low quality or outdated content, pages with low links, and/or content without latent semantic keywords. Once you find these opportunities, build fantastic content that targets the pages SERPs. Fantastic content includes: custom build graphics, compelling copy, original photography, optimal formatting. 

Securing Links to Converting Pages

Search engines have become more sophisticated in how they evaluate links, placing more emphasis on quality and less on numbers. securing links to bottom-of-the-funnel pages is extremely difficult because these pages exist to drive conversions, and that doesn’t usually compel other sites to link to them.  A short term strategy to deliver links includes using hyper focused link pages, influencer bait, local vendor and review page that are relevant to your content 

Passive Link Acquisition Channels

One method of establishing Search Visibility is to create high-quality original photography and share this under a Creative Commons license, that allows others to use the photos as long as they link back to your site. You can do the same with video, quotes or other compelling data. The key is to create something original, and then make it easy for others to cite (link to) you as the original source.

Strategic Content Creation

This strategy usually focuses on the middle and top of the funnel. It involves creating a body of content, rather than just a page of content, on a topic that your audience is interested in and that relates to your business - content themes.  The themes become the baseline from which all content (video, social, text, informational, images, etc) derives it’s strategy. One key for success with this strategy is to find keywords and keyword themes that are less competitive and again usually have bad landing page matches which your content can better serve.

Bottom Line: Establishing a solid baseline of authority and trust provides the ability to compete for higher-value terms. Seeing returns, will allow you to undertake even bigger bets on the content you need to create to sustain organic positioning.