Digital Doll$rs & Sense Links

Each time a customer opens an email from your organization, they are having an brand experience that can impact the way they think of your business. So to assist with making the most of your welcome emails, review these handy tips from Ryan Pinkham.

In its simplest sense, a progressive web app is a mobile app delivered through your existing website. Dozens of major brands are moving from apps to PWAs.  See Why

Google has announced a range of updates to its search tools, each with varying degrees of SEO relevance. They include new additions such as Activity Cards, more content context, for example, with image search matches, the ability to showcase topics that could be related to your business, and more. Find Out More

Contextual Marketing - Contextual marketing delivers content based on preferences, searches and history using behavioural targeting for the purpose of brand awareness, recall and engagement. 

Impr. (Absolute Top) % - the precent of your ad impressions that are shown as the very first ad above the organic fold.

Impr. (Top) % - the percent of your ad impressions that are shown anywhere above the organic fold.

Google Data Studio - part of the Google Analytics 360 Suite that allows you to turn analytics data into reports through data visualization.

Keyword Stemming - Search engines group search results not only by exact keyword matches, but also by variations of keywords in semantic groups, such as singular-plural, related suffixes and synonyms. Search engines view these similar keywords as synonyms. As a result, “keyword stemming” can subsequently help extend your reach.

Search (Absolute Top) IS - the impressions you have received in the absolute top location (the very first ad above the organic search results) divided by the estimated number of impressions you were eligible to receive in the top location.

Search (Top) IS - the impressions you’ve received in the top location (above organic results) compared tot he estimated number of impressions you were eligible to receive in the top location.

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