Blog Post

Engagement Drives SEO Page Rank

  • By Joe Wozny
  • •
  • 27 Apr, 2017
Engagement Drives SEO Page Rank
Engagement and the long click matter

Over the past year the SEO industry is observing a change in how pages are ranked by Google’s core algorithm (including Google’s RankBrain machine learning elements). It appears that pages which have high visitor engagement are rewarded with higher search rankings. 

Higher visitor engagement is often referred to as a long click where a visitor performs a search, clicks through on a result and remains on that site for a long time. In general, long clicks are a proxy for satisfaction and success. 

Higher visitor engagement measurements can include organic click through rate (CTR), dwell time, bounce rate and conversion rate. These measurements align with having a visitor experience that meets the intent of their search.

Knowing about these types of measurement can assist with prioritizing your SEO activities and knowing what’s important to measure and monitor. 

Bottom Line: Pages that currently rank high in SEO but have below or near average “time on page” could be at risk to loose ground in terms of where they appear in Google Search Engine Return Pages (SERPs). Put these pages at the top of your list for rewriting or adjustment so they better align with visitor intent.

Joe is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and at joewozny.com

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