Feed the Need - Deliver Content Marketing ROI

Believe it or not, any reason we engage with content boils down to one simple motivation: filling a need.

Being aware of the needs of your audience, and how your content is meeting those needs is critical. 

Developing or adopting a framework for needs assessment is important and part of ensuring you get a ROI for your Content Marketing efforts.

A good needs assessment framework has three components, in our opinion. First define the “buyer personas” of your target audience. Second, match your company, product or service value statements to the buyer personas. Third, prioritize the attributes of each value statement against a needs hierarchy (for example Abraham Maslow’s hierarchy of needs).

With this “functional information in hand” create your content in the form you believe it will best be consumed, shared and published on multiple platforms. Read a good supporting article here.