Most Effective Pay Per Click Channels
- By Joe Wozny
- •
- 06 Oct, 2016
With the State of PPC, Hanapin Marketing’s looked under the hood of advertising’s fastest-growing industry to find out what makes it tick. This year, hundreds of marketing professionals—both influencers and decision makers from a variety of brands and digital marketing agencies—completed the Hanapin survey and collectively reached some very clear conclusions including:
- Proven ad channels, like Text Ads, Mobile, and Remarketing continue to gain steam, with Social Advertising, particularly in Facebook, following closely behind.
- Programmatic is proving to be not as popular a choice for advertisers, nor is it a very effective channel for those that are using it.
- CPC pricing has remained much the same, but with an increase in conversions, social is becoming a popular choice for advertisers.
Our Synopsis: This report confirmed many of the items the Concentric team has experienced when managing and optimizing paid advertising programs for our clients:
- Some 86% of respondents say text PPC ads have been an effective marketing channel for their business this year.
- Remarketing units rank second (65% say they have been effective), followed by mobile (56%), social (42%), shopping (31%), and display (21%).
- Some 83% of respondents say they feel good or very good about their PPC success this year; 11% say their efforts have been fair, 6% say poor, and 1% very poor.
- Two-thirds (68%) of respondents say they feel better about the PPC advertising market this year vs. last year.
- Campaigns do convert to new business and conversions are starting to come from mobile ads.
Visit this page to download the full report (registration required)
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