Three Predictions for Content Marketing in the Coming Year
- By Cheryl Kenny
- •
- 14 Feb, 2017
After review of much research, we feel safe in the following predictions for Content Marketing:
#1 Video will dominate all Consumer platforms putting pressure on B2C companies to make it part of a content mix. B2B will experiment with video but are not being pushed as hard as B2C companies to adopt video.
#2 Interactive content (example - build & price) drives engagement. More companies will find opportunities to make their brand stand out by turning customers into active participants.
#3 Influencer marketing results will be directly correlated with budgets. Content marketers will reach a larger audience with an influencer marketing program provided they can afford the commercial rates that influencer(s) are going to charge to leverage their audiences.
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