Blog Post
5 Elements of a Great Online Retail Experience
- By Joe Wozny
- •
- 16 Nov, 2018
digitalroadmap® Digital Transformation Strategies
Is there still hope for retailers completing with the new giants of retail like Amazon and Alibaba? There is hope according to Doug Stephens in his 2018 High Point Market keynote as retailers rethink of their stores as a place to distribute true customer experiences.
What key elements that make up a true customer experience and a great retail experience in the digital age include:
- Build stories about the products you sell. Attaching the stories to products becomes a unique selling proposition.
- Use unique labelling and lexicon to bring a fresh feel to products and services (example: grande vs large).
- Personalize the experience to help create a shopping experience unique to each customer.
- Surprise your audience by bringing something unexpected into an online store to both catch attention and create loyalty.
- Supply a steady stream of campaigns and keep them fresh so every visit is an awesome experience
Bottom Line: The goal of retailers today should include securing a place in the hearts and minds of consumer.s As an online retailer there is a strong need to innovate, like never before and those who launch a creative idea first see 30% higher revenue growth than those who follow in their footsteps.
Joe Wozny is a digital thought leader, strategist, author, blogger and CEO of Concentric. Read more about Joe on this site and at joe's author site of joewozny.com
This article is from the Fall/Winter Edition of Digital Dollars and Sense. Click here to view the complete edition (it will open as an ebook or PDF)
A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.
Many people say their perception of a company changes when they notice that there are grammar mistakes on their digital products, according to recent research from Tidio.
Finding Collaboration in digitalroadmap® strategies that create value and revenue for your business
Video advertising adoption continues to grow. Shorter video ads now perform on par with long promotions in terms of effectiveness for brand lift and purchase intent. Short video services have driven this change together with consumer trust and preference in video.
Learn about categories of keywords, the types of intent and conversion volumes you can expect, as well as suggestions of where/how to use the keywords.
Google’s new page experience ranking factor can be the tiebreaker between sites with similar reputable content. It’s also a ranking factor that can allow “small” sites to compete against larger brands.
Learn about the “ins and outs” of Google Shopping and Merchant Accounts. Understand about the ROI opportunity for your business and the foundation you need to achieve it.
