Blog Post
High ROIs for Digital Marketing Efforts
- By Joe Wozny
- •
- 03 Mar, 2017
From 5 Different Industries
Are you getting a measurable ROI for from your dollars spent on digital marketing? Well, as reported on Entrepreneur, there's companies in 5 industries are reporting returns of at least $5 in revenue for every $1 spent on digital marketing (March 2017). Incredible and fantastic!
The five industries are Law, Auto, Food, Entertainment and Health Care. .... And the activities they are undertaking to produce 5 to 1 ROI "numbers" appear to be natural extensions of activities traditionally conducted offline, for some time. Here's a quick summary:
Law firms are standing out in blogging and in providing explanatory content. There's plenty of people researching legal information, and law firms who share some of their knowledge, are driving leads to their door.
The Auto industry
is finding success in digital advertising. Through digital advertising they are able to segment their advertising and/or communications to different target audiences and deliver the appropriate content at the right time along the consideration and purchase cycle .
The Food industry from Cooking Shows to Food Manufacturers social networks and advertising on services like Instagram are driving food interest. These campaigns have created a high degree of direct customer engagement, a large volume of content is relatively easy to create and this content ties directly to their target market's emotional connection to food.
In Health Care informational content is "king" ... or "queen" ... depending on your perspective. Standing out by providing websites with great informational content and reference links helps patients become more knowledgable and creates loyalty and trust .
The Entertainment industry has a large consumer following (we love movies), plus a strong tie to entertainment (movies, tv, gaming ...) as a social activity. A large number of consumers love social media and social media sharing. It's natural for the entertainment industry to share information too - from photos, trailers, behind the scenes looks, even live videos ... and it's a great place to encourage target viewership to “watch this movie, find out about programming, understand how it works, etc.".
Bottom Line: What's a natural extension for your brand? Can digital support this extension to help you with your marketing goals. If you can, try and quantify the ROI of digital marketing programs. If you can't check your digital marketing strategy to see how you have defined and planned to do this. No strategy ... plan for one immediately in 2017. This blog
may be helpful with your planning.
Joe is a digital thought leader, strategist, author, blogger and CEO of Concentric. Visit joewozny.com
and/or concentricis.com
for more.
A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.
Many people say their perception of a company changes when they notice that there are grammar mistakes on their digital products, according to recent research from Tidio.
Finding Collaboration in digitalroadmap® strategies that create value and revenue for your business
Video advertising adoption continues to grow. Shorter video ads now perform on par with long promotions in terms of effectiveness for brand lift and purchase intent. Short video services have driven this change together with consumer trust and preference in video.
Learn about categories of keywords, the types of intent and conversion volumes you can expect, as well as suggestions of where/how to use the keywords.
Google’s new page experience ranking factor can be the tiebreaker between sites with similar reputable content. It’s also a ranking factor that can allow “small” sites to compete against larger brands.
Learn about the “ins and outs” of Google Shopping and Merchant Accounts. Understand about the ROI opportunity for your business and the foundation you need to achieve it.
