Blog Post
Retail Wins Offline!
- By Joe Wozny
- •
- 14 Feb, 2017
The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track instore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense. Full credits to the infograph’s publisher and creators are provided below.
What I found very interesting is that a number of retailers have still not adopted use of the "Internet", whether it be social media, mobile or a web presence. Those that have appear to be better prepared to service customer inquiries (example from smart phone searches), provide shoppers with a sense of how happy customers are (online reviews) and entice shoppers to come in for a visit or make a inquiry (online assets such as a web page).
A growing portion of your customers have moved away from traditional sources of expertise and turned to the web as a vehicle of verification. They trust peers more and look to the recommendations, reviews, and experiences of fellow shoppers to establish trust in a brand.
Advertisers may see more mobile impressions and a lower CTR on Search, Shopping, and Local Ads. Organic search may be deprecated. Google MyBusiness co-location with ads becomes more important.
It’s safe to say that COVID-19 has changed the way we live our daily lives, for now. It’s also changed our perception of risk and vulnerability. And it’s certainly changed the way we and your customers shop.
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